Buy Used and New Hans Ruediger Kaufmann Books

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (Advances in Marketing, Customer Relationship Management, and E-Services)

by Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

ISBN 13: 9781522521396

Format: Illustrated (448 pages)
Publisher: Business Science Reference
Published: 06 Jan 2017

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Exploring the Power of Electronic Word-of-Mouth in the Services Industry

by Sandra Maria Correia Loureiro,Hans Ruediger Kaufmann

ISBN 13: 9781522585763

Format: Paperback (492 pages)
Publisher: Business Science Reference
Published: 15 Jul 2019

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Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services)

by Hans Ruediger Kaufmann, Agapi Manarioti

ISBN 13: 9781683180128

Format: Hardcover (240 pages)
Publisher: Business Science Reference
Published: 17 May 2017

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Handbook of Research on Contemporary Consumerism (Advances in Marketing, Customer Relationship Management, and E-services)

by Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

ISBN 13: 9781522582700

Format: Hardcover (388 pages)
Publisher: Business Science Reference
Published: 20 Sep 2019

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